Why the "About Us" Page Rocks: It's unique and visually interesting.
Instead of following the classic "About Us" script and writing a few paragraphs about the company's mission and origins, try something different -- there are plenty of ways to make it more visually compelling.
Take Moz, for example. A lot has happened since it was founded in 2004 -- the company chose to share those milestones using a timeline, using a fun and clean design that incorporates clear headers, concise blurbs, and little graphics to break up the text. We love how humbly they preface the timeline, too, with a thank you to their community: "We owe a huge thanks to our community for joining us on this awesome journey, and we hope that you’ll continue to be a part of our story."
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